Holograms are the newest innovation within marketing. The world of advertising will soon be implementing 3-D technology into stores, logos, and trade shows.
A few perks of why holograms will improve your company's brand:
Create an impact: A holographic image will immediately give your brand an edge. Do what you will with it, it’s now your company's time to shine. Holographic imaging would be very beneficial for brands that have a lack of exposure or are offering something new to an industry or market.If your company is selling a particular item, or merchandise, holograms may be your new component to drive engagement.
WOW Factor: You have 5 seconds to impress, hook, and grab the attention of a potential consumer. The technology driven approach of holographic imaging is a simple way to create curiosity and interest amongst individuals. Once you lure the wondrous individual in it’s time to work your flare and sell your service, or product. Your choice to advance your brand through technology will showcase that your business is seriously passionate about their work.
Customer Retention: Seeing holograms are clearly memorable. Whether your logo is placed at a trade show (where people will have to run to your booth to learn more). Or on a street corner outside of your store. People will remember these designs because they’re interactive, and fascinatingly different from anything seen before. This futuristic advancement will have people eager to learn more, and share their intriguing experience with others.
Holograms can be portrayed and created countless ways such as pictures, videos, or objects that can be still or moving. Holograms are becoming such an important and versatile tool within the word of marketing because the options for advertising are endless.
Written by McKenna Guinn, an intern for Studio 44 Productions.