Many people have unrealistic expectations when it comes to SEO. Search engine optimization is a slow process that helps search engines determine if your site is what searchers are looking for. With proper white hat techniques, SEO will build a foundation of relevant traffic that will steadily increase over time.
If it doesn’t feel right and it happens overnight you should probably reconsider the agency or person you hired to handle your company’s SEO. Most often times, a huge increase in traffic in a very short period of time is due to sketchy tactics that will not turn conversions or relevant impressions.
SEO isn’t just behind the scenes hidden in coding. It encompasses important visual factors on your website such as: URLS, tags, content, navigation, etc. Searchable, well-built, and well written websites will rank better and see better results due to their proper structure and keyword heavy content.
You’ll see great results but don’t expect them to stay. SEO is an ever changing tool. With competitors and search terms constantly alternating, your position will fluctuate without consistent upkeep from a professional.
For more information about SEO visit our SEO services page:
Website Design & SEO Services